Many years ago we offered 1 litre bottles of our everyday personal care products like Shampoo. In fact, we used to have 50mL, 125mL, 250mL, 500mL and 1L options for each product!
Carrying so many products lines with such low sales costs the business a fortune, in turn, meaning a higher end cost to our customers, so over the years we deleted multiple low-selling sizes and globally settled on the medium sizes of 245mL and 350 mL which seems to ‘suit’ singles, couples and families the best.
A long term solution for packaging, like re-fillable containers is brilliant – but for a company of our size it’s a mammoth task and takes time.
We have epic dreams here at Modere and we are working towards innovating in that direction but any solution needs to be a permanent one that doesn’t cost our customers more in the final price of their product.
We are a member of the Australian Packaging Covenant Organisation, a highly respected, not-for-profit group that partners with government and business to reduce the harmful impact of packaging in Australia. A requirement of our ongoing partnership with them is to annually ‘prove’ we are actively working towards better environmental solutions in our packaging and practices.
I know we say we are Live Clean but I think it’s great for our customers to hear we are held to account by a third party too!
At present, although they are a smaller size, our plastic containers are fully recyclable because that is the best option available to us for the environment and our customers in the short term.
But rest assured, we are working towards better options at a global level so all markets benefit together.
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